COMMUNAUTO
A Fresh Look for a Community-Driven Future
In this redesign of Communauto, a leading car-sharing service, our goal was to craft a visual identity that not only feels fresh and modern but also enhances user-friendliness. We focused on creating an intuitive interface that prioritizes ease of access while fostering a sense of community, aligning with Communauto’s mission to connect users through shared mobility solutions. By incorporating clean lines, vibrant colors, and interactive elements, this design invites users to engage effortlessly, making car-sharing a seamless part of their daily lives while reinforcing the company’s commitment to sustainability and collaboration.
PRO BONO
Communauto
SCOPE
Branding & Design
Content
Advertising
User Experience
CONTRIBUTORS
Jasson Powell | Art Direction
Fellicia Henamona | Copywriting
Driving the Shift to Shared Mobility
Communauto’s redesign aligns with the City of Toronto’s support for car-sharing, which reduces vehicle ownership, household costs, and emissions while encouraging walking, cycling, and transit use. By targeting car owners and transit riders, the redesign promotes a greener, more connected transportation network in line with the city’s goals.
Enhancing User Engagement Through a Revamped Manual
The updated manual transforms the traditional approach into an inviting resource that encourages users to explore the rules of car-sharing. With a visually appealing layout and clear, engaging content, the manual aims to make learning about the guidelines enjoyable and accessible, enhancing user understanding and compliance.
