MELLA PAINT
Building a Bold Identity for Epoxy Excellence
In my work for Mella Paint, I focused on shaping a cohesive and impactful brand identity that reflects the company’s expertise in epoxy flooring solutions. From designing a modern, versatile logo to crafting detailed brand guidelines, my goal was to ensure consistency across all visual touchpoints.
This portfolio also includes website design that prioritizes user-friendly navigation and showcases Mella Paint’s services and projects, alongside retail packaging designs that highlight the company’s innovative spirit. Together, these elements establish a strong, recognizable brand presence in the competitive market.
CLIENT
Mella Paint
SCOPE
Strategy
Advertising
Branding & Design
Packaging
A Bold New Look
The new Mella Paint logo builds upon the foundation set by the 2020 design, refining its modern aesthetic while enhancing its usability across all platforms. The familiar handwritten ‘MP’ and swirl remain, but now with a bolder dark blue for stronger visibility and impact. The introduction of a rounded square background adds structure, making it more adaptable for digital and physical applications alike. This evolution ensures that Mella Paint’s identity stays recognizable, professional, and future-ready in an ever-changing landscape.
Bolder Fonts and Colors
The 2025 Mella Paint logo introduces a richer, darker blue, reinforcing the brand’s bold and professional presence. Paired with the Darker Grotesque font for the logo and League Spartan for copywriting, this update creates a modern, confident identity that stands out across print, digital, and packaging applications. The refined typography and deep color enhance clarity, versatility, and brand recognition, ensuring Mella Paint makes a lasting impact everywhere it appears.
DARKER GROTESQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Logo
LEAGUE SPARTAN
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Header
Sub-Header & Paragraph
FIGTREE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Header
Sub-Header & Paragraph
Designed for Every Platform
The 2025 logo is built for versatility, ensuring a seamless presence across print, product packaging, digital platforms, and advertising. The rounded square background provides a structured, adaptable shape, while the bold dark blue enhances visibility in both large and small formats. Whether on a paint can, a website, or a billboard, the refined design maintains its clarity and impact, reinforcing Mella Paint’s commitment to a strong, consistent brand identity everywhere it appears.
A Refined Company Profile for a Lasting Impression
Mella Paint’s company profile was updated to better align with evolving market dynamics and client expectations. Designed as a tangible takeaway for potential clients, the refreshed brochure enhances brand presence with clear messaging, a modern layout, and a strong visual identity. It effectively communicates Mella Paint’s expertise in epoxy flooring solutions, ensuring a lasting impression long after the initial meeting.
Packaging Crafted for Visibility and Identity
MPEX767® represents Mella Paint’s commitment to quality in the retail market. The packaging design combines a sleek black finish with dynamic blue accents, creating a strong visual identity that reflects durability and innovation. With a clean layout and strategic branding, it ensures high visibility while reinforcing Mella Paint’s reputation for professional-grade products.
Website Designed for Impact
The Mella Paint website is designed to offer a smooth, intuitive experience. With a minimalist layout, light colors provide a professional backdrop, while dark navy and vibrant orange accents add energy and direction. The site effectively highlights Mella Paint’s services and projects, delivering a modern and engaging platform that reflects the brand’s commitment to innovation and quality.
