NALA CACAO RESERVE
Where Play Meets Flavor
Rooted in clean ingredients and a playful personality, NALA brings chocolate and chocolate soymilk to everyday consumers through bold stripes, warm humor, and a signature zebra character that embodies the brand’s light-hearted spirit. With a visual language that balances minimal design and expressive character work, the brand invites people to slow down, smile, and enjoy small moments of sweetness. Each product, whether a chocolate bar or a bottle of chocolate soymilk, carries NALA’s core promise: fun, flavour, and friendliness in every sip and bite.
CLIENT
NALA Cacao Reserve
SCOPE
Advertising
Branding
Graphic Design
Creating a Playful Visual Identity
NALA’s identity blends playful minimalism with refined elegance. The rounded wordmark, inspired by the softness of melted chocolate, conveys warmth and approachability, while the zebra mascot adds character and charm. The color palette is primarily black and white, creating a sophisticated foundation, with carefully chosen accent colors that complement the packaging and enhance the premium, handcrafted feel. Together, these elements strike a balance between playful personality and luxurious quality, reflecting NALA’s South African cacao origins across packaging, beverages, retail, and digital touchpoints.
Aleo
Black
(logo font)
Open Sans
Bold
(logo font)
Abc
0123
Abc
0123
Aleo
Black
(logo font)
Open Sans
Bold
(logo font)
Abc
0123
Abc
0123
WHITE
#FFFFFF
BLACK
#000000
TERRA
#A54C1F
SAPHIR
#112575
OLIVE
#434E28
CYANOS
#1B8396
ROSE PINK
#B55192
BURGUNDY
#841D2A
Packaging Inspired by South Africa
Nala’s packaging concept draws inspiration from the rich landscapes, colors, and cultural textures of South Africa, where its cacao originates. The design subtly reflects the region’s heritage while communicating the chocolate’s authenticity and quality. By weaving in visual elements that evoke the warmth and vibrancy of African craft, the packaging creates a sense of place and storytelling, helping the product stand out on the shelf while remaining true to its roots.
The Art of Indulgence
NALA’s campaigns translate the brand’s playful yet luxurious identity into visuals that celebrate the chocolate experience. Clean, elegant layouts let the product shine, creating a premium and memorable aesthetic across digital and print materials.
