Graphic Design · October 2025
Mella Paint
A 2025 identity refresh for epoxy flooring company Mella Paint, carried across logo, packaging, company profile, and website.
Mella Paint’s mark had already gone through two versions, a metallic 2010 badge and a cleaner 2020 wordmark, before I took the 2025 pass. I kept the handwritten “MP” and swirl both earlier versions relied on, dropped the pale blue for a darker navy that holds up at paint-can scale and at billboard scale, and set the logotype in Darker Grotesque with League Spartan carrying the body copy.
That system now runs across the company profile deck, which names real projects like Bursa Efek Indonesia, Supermal Karawaci, and the Mitsubishi dealership at Salindo Berlian Motor, the ID cards and lanyards staff wear on site, and MPEX767, the retail epoxy floor coating line now sold through Tokopedia and Mella Paint’s own e-catalogue.
Want a brand system built to survive a construction site, not just a screen? Get in touch.
