Graphic Design · December 2025
NALA Cacao Reserve
A packaging and brand identity for NALA, a chocolate and chocolate soymilk brand built around bold stripes, warm humour, and a signature zebra.
NALA needed a mark that could carry chocolate bars, soymilk cartons, and a zebra mascot across white, black, Terra, Saphir, olive, Cyanos, rose pink, and burgundy without losing its shape, so I rounded the wordmark like softened chocolate and let the zebra do the personality work instead of the type, set in Aleo Black and Open Sans Bold.
The packaging draws its colour and texture from South Africa, where NALA’s cacao is grown, and the campaign carries that same balance into billboards (“Your Chocolate Moment Is Here”) and grocery-shelf ads for the five-flavour bar lineup (“Pause With NALA”).
Want packaging built to hold its own on a crowded shelf? Get in touch.
